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The 7 Most Popular Logo Styles

A logo is your brand’s first impression. It is the visual representation of your company, and it sends a message about the quality of what you offer. And although logos don’t need to be overly complicated, they should still stand out in some way.

A good logo design can help your business stand out from competitors and give customers a clear message about who you are and what you offer. But with so many different types of logos to choose from, how do you know which one suits your brand? Here are 7 types of logos every business needs to know before starting their journey into logo design.


Emblem logos

Emblem logos work best when you have a unique name and want to evoke a sophisticated feel. This logo is often an icon that represents the culture or values of the company. The Nike Swoosh, for example, is recognized globally as a symbol of quality and sportsmanship. Emblem logos are great for representing brands with short, simple names like Apple or Google.

Pictorial mark logos

Pictorial mark logos use a sketch or icon to illustrate the business name. These are easy for customers to identify, as they often resemble a brand’s products or services.


Wordmark’s are great for brands that want to be easily recognizable, and they can represent many different types of businesses. For example, an education-focused company might have a logotype with the word “school” written in an elegant script font, and a bank might use “bank” written in a classic serif font.

Wordmark’s are also great for brands that aim for simplicity or minimalism. A logo with only one word does not need the support of other design elements like shapes, colors, or images. Logotypes often use sans-serif fonts since they are easy to read at small sizes and because most people associate them with cleanliness.

Lettermark logos

Lettermark logos are the most common type of logo. They may or may not be accompanied by the company name, but the lettermark is usually what people recognize first. Lettermarks typically show a word or an abbreviation, like Nike’s swoosh logo. This is one of the most popular types of logos because it is easy to identify and often easily recognizable.


Abstract logos

Abstract logos are used to represent a company with an unconventional approach. They are typically created without any lettering or text and have an artistic quality. Abstract logos can be simple, but they should still keep the same message of what your company is about..


Mascot logo

A mascot logo is an animal, character, or other representative figure that represents a brand. The mascot logo is often used in sports teams, video games, and children’s television programs. Mascot logos are usually used for a specific team or event and are not the main logo of the company. Examples of well-known mascot logos include Mickey Mouse from Disney and Tony the Tiger from Kellogg’s Frosted Flakes cereal.

Combination logo marks

A combination logo mark combines two different logos. These logos are often used by companies who want to represent a shift in their brand, or who want to offer an accurate representation of their brand.

Combination logo marks are popular, but they may not be the right fit for your company if you’re looking for something more straightforward. Combination logo marks are more complicated than some other types of logos, so they may not work well with more traditional companies. This type of logo also has limited space for text, which could make it difficult to include important information about your company.


When it comes to designing a logo, one size doesn’t fit all. A logo should reflect your business’s identity and personality, while at the same time it should be recognizable to your target customers. To guide you through the process of design, we’ve put together a list of the 7 types of logo design every brand needs to know.

This is a comprehensive guide to help you understand what each type of logo communicates, what they are best used for and how to use them in a way that is sure to stand out. We hope this helps you design the perfect logo for your business!

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